What is Be Clear on Cancer?
Be Clear on Cancer aims to achieve earlier diagnosis of cancer by raising awareness of the signs and symptoms. The campaign will encourage people with relevant symptoms to see their GP without delay. A Wales wide lung cancer campaign will run from 11 July to 11 August 2016.
What is the campaign's key message?
The message for the public is: Been coughing for three weeks? Tell your doctor.
Why does this campaign focus on lung cancer?
Wales has a very low lung cancer survival rate compared to other European countries. In Wales, lung cancer is the third most common cancer in men and the second most common in women. Each year it is responsible for more deaths than from bowel and breast cancer combined1.
Around 80% of lung cancer patients are diagnosed at a late stage when curative treatment is not possible1
The campaign aims to raise awareness of a persistent three week cough as one of the key symptoms of lung cancer and encourage people with this symptom to tell their doctor.
Who is the campaign aimed at?
Lung cancer is more common as people get older - 98% of those diagnosed in Wales are over 501, so the campaign is aimed at men and women in this age group. It is also aimed at friends and family who can pass on information and encourage loved ones to make an appointment with their doctor if they're worried.
Smoking causes more than 8 in 10 lung cancers in the UK. People who smoke, used to smoke, or have been exposed to second-hand smoke have an increased risk of developing the disease.
Although smoking is by far the biggest cause of lung cancer, the adverts don't lead with a smoking message; we know that including a smoking-related message can put people off - smokers may feel that they're being nagged, and non or ex-smokers might not see it as relevant to them.
Read the lung cancer leaflet
1 Lung Cancer in Wales, Wales Cancer Intelligence and Surveillance Unit